What is the connection between the Mondial (soccer world cup) and informative content?

It's Mondial time! the whole world is in football/soccer fever! And a great time to contemplate what success in this endeavor means. When it comes to such a prestigious competition, and in fact any high-level sports achievements, athletes prepare for years! Just like a good marketing content strategy - it's a marathon, not a sprint. They who invest and prepare, have a much better chance of winning. 

Informative content strategy  is a long-term effort

Countries invest in children, opening soccer schools and training kids over years to create the players of tomorrow. A targeted investment of funds over time enables football clubs to bring top professionals for their young teams, sponsor sports scholarships and develop game strategies that ensure an ongoing supply of top players.  The children of today are training to become the world soccer championship winners in ten year's time.

Content marketing done well is similar. Investing in blogging, videos, social media posts, presentations etc. and providing our target audience with professional information they need over time, helps create a reputation for yourself and your business. However, you need to realize that with informative content, you are in for the long haul. When you maintain a constant flow of published content in relevant channels, the results will remain for a long time.

There is no magic wand. no button to click that will magically bring you hundreds of leads. Achievements in sports and in a business call for hard work over time.

Great marketing content is a combined effort

Success in sports and in business depends on many people who work together. Winning the soccer world cup means not only did 11 players do their job on the green grass field, it means the coordinated efforts of many contributors have helped them succeed. Form the manager and trainer, to medical support, logistics and more.

In business, the combined efforts of all departments are what brings success. Great marketing is not a standalone achievement. It calls for a great sales team too.  What use are many leads of the deals are not closed? And it does not stop there. Closing the deal is worthless if the company cannot deliver.

For great informative content, you need a combined effort of a unicorn writer who is great at storytelling on the one hand with an engineer or product manager who is good at explaining the important principles and USP of the product. Only if the information flows within the company, or from the company to a contractor content writer, can the story come to light with the most advantageous angle.

It is like a good kick that brings the ball to the front of the field an enables players to kick a goal. Soccer is a game based on teamwork and cooperation. Only if the information is kicked forward to the right people, will the story come to life.

Focused messaging for optimal content value - the key is taking aim

If you want to remain in the awareness of your audience for a long time, you need to constantly remind them of your existence. But you cannot overdo it, be too pushy or too sale oriented. That is why informative content is such a powerful tool.

A soccer team can win the game only if scoring more goals than the opponent. For scoring, the kicker needs to take perfect aim, sending the ball past the goalkeeper with precision. Informative content also needs to be focused and targeted. The idea is to provide your target audience with extra value by making the exact information they need easy to access for them.

To top it off, clear and focused content needs to be distributed to a target audience using relevant channels at the right time. this precision of the entire content marketing chain is what will make the content strategy successful.

Working with the best - everybody wins!

Like the development of a winning soccer team and the maintenance of profitable club, a good content strategy takes many stages that need to be assembled like a puzzle and to work well together. Top soccer teams hire the most talented players and best trainers. You want to do the same.  At the start of your content marketing efforts is a unicorn content writer who quickly grasps your product or service and truly understands its value and client base. Do not waste the valuable time of your engineers and developers on writing content that does not flow (and which may be boring for your target audience). Invest your resources carefully. Let a content pro write up your informative content telling your story and highlighting insights into your products for all to read.

Informative content helps your target audience understand the value of your product or service, just when they need a solution. Providing relevant and valuable information will increase their engagement, loyalty and the probability of purchase. Everybody wins!

Colours and what they mean to us in marketing

when creating a marketing campaign, the use of colors can sometimes be the difference between failure and success. Its the special combination and balance in an advert that draws attention but not only that, it guides people to take action in a specific and desired way. In a logo the choice of colors can change the message underlined in it.

But even a more generic view is required. Sight is the major sense in which we relate to the world surrounding us. People who can see get 80% of their information through their eyes, by actually seeing it. What we see is light in various wave lengths - that is, we see colors. Colors are therefor a major tool in the way the human mind learns and communicates. This mans the marketer needs to ask, what effect do certain colors have on people and how this can be harnessed for the sake of marketing. I have put together a short review of the major colors and what they mean to us (in the western world).

Red: The color of fire and energy. Red will always catch you eye and draw your attention. Energy can be positive and friendly but sometimes it bursts out! Red is used to market sports, entertainment but also foods, fashion and cosmetics. If you want your message to be about provocation and buzz Red might be a good color to use, as long as you do not overdo it. Remember that red can sometimes be perceived negatively (we stop at a red light).

Orange: Orange is a lighter  version of the energy red. Its still exiting but also a bit milder and even childish, so Orange can radiate confidence. Orange is used to market safety products, products for higher efficiency and children brands. Its  a happy and friendly color.

Yellow: Yellow is a very bright color. it radiates positive energy and optimism. Yellow is used to market child care brands but also technology start-ups and innovators.

Green: in today's world green is fore and foremost the representing color for the environment; for recycling and nature. green is all about youth nurturing and growth, green represents the health of the planet and of society. Green is used to market health products, government initiatives and scientific programs.

Blue: Blue is the color of water. Its calm and clean. It enfolds within many mysteries but also encourages trust. Blue is used to market many high-tech products and is very popular in the Internet. Blue is used for business and trade initiatives but is also manifested in the health and medical industry.

Black: signals stability and strength, combined with professionalism and class. Black is always solid and just right. It helps put the message together. Black and grays and slivers are used to market prestigious and traditional brands.

Purple: Purple is the color of wisdom and magic. It represents both knowledge and the mystic, it has a healing property.. Purple delivers a message of creativity and imagination. It is used to market spiritual fields such as astronomy but also health activities that have oriental routes such as yoga and aromatherapy.

Brown: Brown is the color of the earth. it represent for us the ordinary and routine. Its a color of history and tradition, representing a steady and safe conservative way of thought. Large companies with a deep tradition will use this color for their marketing combined with gold. Brown is especially suited to market activities in the mining, construction and finance worlds.

Colors effect people very deeply. But color psychology is just one part in the puzzle of messaging and marketing. However in a fast pace world, in which on had but fractions of seconds to create an impression and interest a potential buyer to read more, color is a major part of the puzzle. Remember that colors are what we see, but even of more importance to marketers is the fact that colors are also the first thing we notice (even if its done unconsciously and automatically).

Great info graphics on this subject are:

Color in culture
http://www.informationisbeautiful.net/visualizations/colours-in-cultures/?utm_source=CMblog&utm_medium=link&utm_campaign=InfographicsforDesign

The color emotion guide:
http://thelogocompany.net/blog/infographics/psychology-color-logo-design/?utm_source=CMblog&utm_medium=link&utm_campaign=InfographicsforDesign

Colours ofthe web
http://www.colourlovers.com/business/blog/2010/09/15/the-most-powerful-colors-in-the-world?utm_source=CMblog&utm_medium=link&utm_campaign=InfographicsforDesign

The importance of creating a focused and effective email campaign for marketers

In the era of internet people have less and less time to actually read content! You may be the best writer out there and no one will know because people just do not take the time to read! The average time span for reading an email is 51 seconds! (according to a survey by Nielsen). White its more than the 8 seconds you get for first impressions in meeting a person face to face, it is precious little time to get your message through.

This means that marketers have to be efficient and attractive in order to get potential customers and readers to actually read the marketing content they provide. How to create  such an email? here are 5 tips.

1 - Create your email campaign according to client expectation: Remember what type of message you have to deliver and make your newsletter look accordingly. there are mostly 3 types of campaigns: Content, offers and events. You are either providing your readers with valuable content - this means usually more text in the email, or you are providing info about a special product or discount - an offer - this usually means a focused email with short text and a link to the coupon or a web shop, or you are announcing an event and want your readers to register (conference, webinar, etc.) this means a shot email with details of the event and a link to register (call to action). Readers have learned to expect a certain look for each type of campaign and the design helps them understand what your email is about, even before they read it.

2 - KISS-keep your message simple and direct: You know people do not have much time, so say what you want to say in a simple, clear and direct manner. Use carefully selected images to enhance your message and create clear and obvious paths for a call to action. Make its easy for your reader to understand what it is you want them to do and why.

3 - Good division of elements in your email: Keep a balance between graphic elements and text in your messages. Too much text may be daunting and a picture is worth a thousand words. A short and focused animation may also be of use, especially for a product launch. Remember that the top left of the screen is scanned by your readers first. Clear division of content and hierarchy of headers and titles to different parts of your email campaign will help readers to understand better what it entails. Use a clear font in a comfortable and readable size. Organize your content and keep it orderly, so that your readers may easily search through it quickly. Use a professional and aesthetic design to further promote yourself as a serious provider of information.

4 - Keep up with the technology: Make your email campaign accessible to new devices and readable in as many platforms as possible. Responsive designs are easily read in most mobile devices (smart phones and tablets) today and are suitable to more than one screen size (alternatively make you message no wider than 500 pixels for easy reading in smart phones...provided it is not too long). GIF animation is supported by most platforms, and even if it is to supported by the emailing system of your reader as an animation, you may be sure that the separate images will still be seen.

5 - Remember to ask questions: the best way to find our what your readers want to read about is to ask them. A short survey email may prove to be a powerful tool to enhance the final emailing campaign you are planning and a means to guarantee its overall success. Contact readers who have been inactive to find out why they have stopped interacting with you. Use the emailing system as an effective sieve to sort our readers who are not truly potential clients for your business and who are not interested in receiving your newsletters.

Remember that eventually, if people feel that they are receiving good value from you, they will remain registered to your newsletters and campaigns. By keeping your message focused and effective, people will be able to evaluate the quality of your email campaign and their interest in it quickly. Showing respect for your readers time and intelligence in making such choices will be reciprocated, when you have upscaled the quality of your distribution list and increased your business following a successful email campaign.

Great PR Content - My Formula and a Compliment

Its nice to be able to complement colleagues on great work. This time my compliments go to Rebecca Ehrenpreis who wrote a short blog post detailing a new website and a new invention to be found within.
Rebecca writes about a website that helps people find out their ring size. She begins with a personal story, moves on to describe the new product, quotes the company representative and provides users a convenient link to the website. All this is done within a short text and non obtrusive writing that is just a pleasure to read.

what should a great PR text include?
1 - Always keep it short and simple. Your message should stand out and be easy for your readers to find.
2 - Engage your readers so that they can sympathize with the product or service you are promoting. This can be done by telling a personal story or emphasizing a problem that you think your potential audience may have.
3 - Once you put forward the problem at hand, a problem your readers can relate to, all that remains is to offer them a solution on a platter. Describe your product or service in light of its being a solution to the problem raised earlier in the text. Keep the details basic and easy to understand.
4 - Include a short quote from a company representative that elaborates on the benefit for your audience. Putting a name and even a face to a company makes it all more personal. People like to deal with people directly. Talk about just one aspect of the product, which is the main solution relating to the problem at hand. Get your audience to be interested, they can then choose to learn more about your product.
5 - Provide an easy to access link to more information. If your audience wants to learn  more, the path they need to take in order to do so should be clear.

Rebecca used all 5 components of the above detailed formula in her short blog post.
I hope you will also find this post as a useful tool when next posting a PR text.

see Rebecca's ring size post in the link
http://www.beckysbeautytips.com/2014/01/26/an-innovation-for-measuring-your-ring-size/
More about Rebecca
beckysbeautytips.com
more about "Find my Ring size" in the link
http://findmyringsize.com/

Email marketing - recommended frequency and other tips

If you are about to use the email marketing method that send all kinds of emails to people you do not know, you might as well do it right! We all suffer under the flood of information (mostly not requested) that flows into our email and social network walls. If you are a marketer and want to use these tools to expose your product, the least you can do is try not to annoy your potential customers.

A marketing colleague of mine says he does not mind annoying his customers with emails. The way he sees it, if someone does not think that the emails they are receiving is giving them value and if they are annoyed by it, they can unsubscribe. My colleague is big on mass emails on a daily basis, claiming that the high quantity is actually a mechanism to filter out readers who are not interested in his offer. He claims that people who are annoyed with his emails unsubscribe and those that stick to it are the people who will also eventually purchase from him. So by flooding the in-boxes of his potential customers (and annoying them in the process) he claims that he filters the true;y interested parties.

All marketers know that its all about exposure. the more people see your message, the more who will eventually buy into you products. So if a marketer keeps the rate of emailing low, the potential customers will not be seeing the product he or she is selling at all.

So what's the right thing to do? marketers annoy their  potential customers if they email them to much, but it they refrain from doing so, they may be missed entirely. I believe the answer is somewhere in the middle. One should create a graduated funnel to market a product, offering free information along the way and distributing that info with automatic emailing software, but one should not overdo it. As long as you are offering your potential client value, they will stick it out, even if they are a bit annoyed on the way by your emails. so its not only about frequency or about value - its about a good  and balanced combination of both. The golden rule of balancing value and frequency will ensure that you annoy less people, but you also get the clients you want to work with, and who think that they receive the most value from you.

So how can that be done? 10 tips to consider:

1. Know who your preferred clients are: What is your value proposition and how much you want them to pay for it. Transcend these issues in focused messages in your emails, and those who are not good clients for you will be sorted out once they understand that your value proposition is not what they are looking for.
2. Strategy and planning: Email marketing is a great and effective marketing tool. But if you want to use it successfully, you need a marketing strategy from day one and a plan that will drive the right customers to your contact lists. Over aggressive marketing can even damage your brand reputation, so make sure you are sending targeted valuable messages to people who are interested in them and who feel that getting your info is making a difference to them. Do not be spontaneous, plan it all out and then work the marketing plan step by step.
3. Do not email for the sake of emailing: Your messages have to contain value to your readers, or else they will opt out of your list and feel annoyed. Flooding in-boxes for the sake of creating as many emails as possible is not the way to go. You can get great exposure using an emailing tool, but use its ability to give you focused and values exposure rather than a flood of irrelevancy.
4. Develop a consistent marketing funnel: Offer you client additional value in each additional message. Each message is also targeted to filter out people who are not interested in or unwilling to pay what we will charge for our services. The further along a client is in the funnel, the more suitable that client is for us, but the more suitable we are form them as well. 
5. Keep your messages focused and interesting: Make it easy for people to understand what value you are offering and how they can get it. Make your emailing an easy read. The message should not be too long before you get to the point. Write with humor, make your massages fun. Keep the spirit of the messages positive.
6. Timing is everything: Do not send too many emails. Daily messages is not the way to go. Think about the value you are offering and what would be a reasonable and valuable time span to receive it in.
7. Keep is clear and simple: If your grandma can understand what you are writing about and what she needs to do, your message is probably clear and simple. clients will find it easy to get their value from it.
8. Give before you take: Provide your client with additional value an free information before you ask them to pay money for additional services. If they receive from you, they will find it easier to give back. The value you give them along the marketing funnel should create their loyalty and trust. Generosity is reciprocated. Clients will then feel more comfortable purchasing from you at your desired price.
9. Call to action: Create a clear style to your message with an obvious heading and a conspicuous call to action , so that people can find it easily and act on it. Its not about being pushy or aggressive, its about providing clear instructions as to the next step. Keep it simple. If people know what to so, they will do it!
10. Good followup and learning: Use the statistic tool of the emailing programs to see who opened your messages and what they clicked on. what they liked and where are they seeing the value. You can then refine your future messages according to what you learned and improve your marketing even more, to the growing benefit of you and your clients.

I wrote a post for a bloggers competition

I am competing in a bloggers competition on the JobMob blog!
The link to read it is
http://jobmob.co.il/blog/market-yourself-for-dating-and-job-search/
I wrote a post about dating and job interviewing... I hope you like it. take a look and vote for me!
the more votes I get, the bigger my chances to win!

Thanks
Ofra

PS: At a later stage, I will republish it also in this blog.

Sponsoring the competition:
MyBlogGuest.com is the free community of guest authors and blog owners who join the site to build relationships through great content. MyBlogGuest Articles Gallery feature and Wordpress plugin give bloggers instant access to guest articles.

Questions and Answers about Content

Why do I need quality translation?

Quality translation without spelling or grammar mistakes shows respect to the readers and the language they speak. The readers feel at home. The visitor to the website will find it pleasant to read the content in their own language, to feel he or she has been invested in and to feel a familiarity. Translated text that contains mistakes is an indicator of disrespect to the surfer as well as unprofessional. The visitor may leave the website in haste.

Why do I need quality content?

Content is the fuel of the World Wide Web! Without it, the Internet will not exist.
Quality content indicates the seriousness and professionalism of the website owner and the willingness to invest in marketing media to present their activities on the web.
High level language, without spelling or grammar mistakes, shows a respect for the media in which people communicate in the Internet - the written text.

Content4all- Introduction

Content 4@ll

תוכן שעובד בשבילך

אנחנו מספקים פתרונות תוכן שלמים

ב Content4@ll אנו מציעים שירותי כתיבת תוכן שיווקי מקורי בכל נושא ובכל פורמט, בשפות אנגלית, עברית וגרמנית.אנו מבצעים גם תרגומים של תכנים תוך התחשבות ברקע התרבותי של השפה המתורגמת. אנו בונים אתרים כדי להפיץ תוכן איכותי. אנו מפתחים חבילות של מרקום (תקשורת שיווקית) לכל מטרה עסקית. פתרונות תוכן מושלמים הם התחום שלנו!

תוכן מקורי, איכותי ומעניין הוא חלק חשוב ביותר בכל אתר אינטרנט, בין אם למטרות קידום האתר ובין אם למטרות השיווקיות שלשמן הוקם האתר על ידי בעליו.

תוכן איכותי צריך להיות קודם כל רלוונטי, מעניין ומהימן. רק תוכן איכותי יכול להקרין מקצועיות ולמשוך את הגולש להישאר באתר, לקרוא עוד ולבסוף לבצע את הפעולה שלשמה הוקם האתר (רכישה, הרשמות לניוזלטר ועוד).

תוכן הכתוב בשפה איכתית או לחלופין תוכן המתורגם ללא שגיאות כתיב ותוך התחשבות בדרך הביטוי המקובלת בכל שפה הוא חשוב ביותר להשגת מטרות החברה. אתר המכיל תוכן נחות לא ישיג את המטרות והיעדים שלשמם הוקם.

תוכן איכותי בשפות שונות, ללא שגיאות דקדוק או שגיאות כתיב, איננו דבר שכיח בעולם האינטרנט של ימינו. שירותי תרגום וכתיבה אוטומטיים אינם מספקים תוכן ברמה נאותה, ועם זאת השימוש בהם, במיוחד ליצירת תכנים באתרי אינטרנט, מקובל מאוד. מהירות באה על חשבון איכות.

אין די בתרגום שטחי של תכנים. יש להתחשב ברקע התרבותי של כל שפה ולהבין את הצרכים המיוחדים והמשתנים של קהל היעד בכל איזור בעולם.

אנו מזמינים אתכם לגלוש באתר ולהתרשם מדוגמאות התוכן המובאות בו בנושאים שונים. נשמח להתאים את התוכן הכתוב לדרישותיכם המיוחדות.

בין אם אתם נזקקים לתוכן עבור אתר אינטרנט, ברושורים, מצגות, או תוכן לצורכי מחקר או לפרסום - נשמח להתכבד בהזמנתכם.

אין הכוונה לחוות תוכן המייצרת קישורים מהאתר שלנו לאתרים אחרים, כי אם כתיבת תוכן מקורי באיכות גבוהה עבור גורמים שונים שיעשו בו שימוש עצמאי.