Great PR Content - My Formula and a Compliment

Its nice to be able to complement colleagues on great work. This time my compliments go to Rebecca Ehrenpreis who wrote a short blog post detailing a new website and a new invention to be found within.
Rebecca writes about a website that helps people find out their ring size. She begins with a personal story, moves on to describe the new product, quotes the company representative and provides users a convenient link to the website. All this is done within a short text and non obtrusive writing that is just a pleasure to read.

what should a great PR text include?
1 - Always keep it short and simple. Your message should stand out and be easy for your readers to find.
2 - Engage your readers so that they can sympathize with the product or service you are promoting. This can be done by telling a personal story or emphasizing a problem that you think your potential audience may have.
3 - Once you put forward the problem at hand, a problem your readers can relate to, all that remains is to offer them a solution on a platter. Describe your product or service in light of its being a solution to the problem raised earlier in the text. Keep the details basic and easy to understand.
4 - Include a short quote from a company representative that elaborates on the benefit for your audience. Putting a name and even a face to a company makes it all more personal. People like to deal with people directly. Talk about just one aspect of the product, which is the main solution relating to the problem at hand. Get your audience to be interested, they can then choose to learn more about your product.
5 - Provide an easy to access link to more information. If your audience wants to learn  more, the path they need to take in order to do so should be clear.

Rebecca used all 5 components of the above detailed formula in her short blog post.
I hope you will also find this post as a useful tool when next posting a PR text.

see Rebecca's ring size post in the link
http://www.beckysbeautytips.com/2014/01/26/an-innovation-for-measuring-your-ring-size/
More about Rebecca
beckysbeautytips.com
more about "Find my Ring size" in the link
http://findmyringsize.com/