Who is the Content Guru?

Who am I? Why is this blog here?

I am the content guru! In 2003 I found myself in one of those crossroads of life. The result is that I decided to change my profession (I was no longer interested in designing seamless underwear...) and so I started writing about everything ever since.

I have been writing web content and growing my new career along with the field of web marketing. What used to be an esoteric side kick is now a full blown market, that calls for high quality content among the many mediocre writings and digital scribbles of the masses. After 10 years of writing for others and two years of writing for the benefit of my CPU alone (the digital equivalent of a drawer), I have decided to share my experience and to start posting for myself.

Content about anything and everything is what you will find here - all written be moi! No automatic generators! So feel free to read and enjoy. and if you would like me to write up some web content for you, feel free to ask...

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About

Who Am I?

Ofra Kleinberger-Riedrich - Inbound Content Marketing Specialist

I am an experienced marketing communications specialist with a focus on inbound methodology for content marketing. I hold an MBA from the Technion and speak English and Hebrew as mother tongues as well as fluent German. After 10 years in high tech, serving as a MarCom manager for B2B international companies in the fields of medical devices and technological equipment, I have decided to step out independently, helping my clients disseminate knowledge.



My services:

I advise companies by giving them a 360 degree perspective of their inbound marketing efforts. The advantage of this external perspective is the clarity it enables, which helps me bring my clients’ marketing to the next level. My services focus on organic marketing in the effort to create awareness and manage one's reputation in the market. Together with my clients I strive to optimize their inbound content strategy, thinking through the type of information they wish to provide their clients and prospects and how to draw them in for more. In an era of providing solutions (rather than selling product or services) I help my client provide answers their targeted audiences will be interested to look further into.

As an owner of a freelancing service, I developed the "Mean and Lean" do-it-yourself marketing tool set and methodology for small businesses. Furthermore I write a blog about marketing, looking into trends,  strategy, tips and other aspects of inbound marketing content.